“现代学徒制”在文秘中英文软文写作课中的应用

Application of “Modern Apprenticeship” in the Course of Bilingual Advertorial Writing

《文秘创意中英文软文写作》课程是河北对外经贸职业学院文秘专业(商务方向)学生的专业拓展课程,是基于工学结合、能力为本的校企合作开发课程。引进国际"现代学徒制"发展新理念,将合作企业南京精进同一科技信息有限公司分公司搬入校园,邀请企业行业专家来学校现场授课并指导学生"中英文办文"实习实践。通过承接企业引进的真实软文任务,让"学徒"学生们在校期间"足不出校"即可在取得学分及技能的同时获得实际经济收入和未来工作的机会。

The“Creative Sectary Bilingual?Advertorial Writing”course is an extended specialized course for sectary-majoredstudents(business-oriented)in Hebei Institute of International Business and Economics.Upholding the principle of“combinationof work-study and ability oriented”,it is developed on a school-enterprise cooperation basis.Adopting the new conceptionof“modern apprenticeship”,the school invited the cooperative enterprise(Nanjing Tongyi Information Technology Co.,Ltd.)to move its branch into the campus and hired enterprise industry experts to teach on school-site and guide students to practice“Chinese and English bilingual?advertorial writing”.Without going out,the apprentices not only get credits and master theskills but also gain the income and job opportunities.