广西乡村旅游中的物流问题与对策研究

Study on the Logistics Problems and the Countermeasures in Rural Tourism of Guangxi

乡村旅游发展中凸显的一系列物流问题,影响乡村旅游者的体验,阻碍了乡村旅游的发展,但由于乡村旅游中的物流问题研究范围狭窄,并未得到研究者的充分关注。通过对广西乡村旅游中物流网络缺乏整体规划、物流设施建设不足、乡村旅游物流服务水平不高及经营组织化程度较低等问题进行分析,提出乡村旅游物流问题的解决应突出政府的主导作用和企业的主体地位,扶持骨干企业进行融合性的乡村旅游物流服务,乡村旅游物流的网络需要规模上的扩充和更多物流主体的加入,构建旅游物流生态服务系统。

The development of rural tourism highlights a series of logistics problems,affects the experience of rural tourists and hinders the development of rural tourism.However,due to the narrow study of logistics problems in rural tourism,it has not received the attention of theoretical researchers.This paper analyzes these problems that it the lack of overall planning of logistics network,the shortage of logistics facilities,the low level of rural tourism logistics service and the low degree of organization and organization in Guangxi rural tourism.The solution to the problem of rural tourism logistics was presented that highlights the leading role of the government and the dominant position of the enterprise,and backbone enterprises are supported by the integration of rural tourism logistics services.Rural tourism logistics network needs to expand on the scale and to join for more logistics entities.And finally tourism logistics ecological service system was constructed.