民族村寨乡村旅游动机研究——以桂林龙胜平安寨为例

Research of Rural Tourism Motivation of National Villages——A Case Study of Ping An Village in Longsheng,Guilin

文章以桂林龙胜平安寨为案例地,在问卷调查的基础上,基于"推-拉"理论,采用因子分析法,定量分析旅游者到平安寨出游的旅游动机的潜在特征。研究结果表明:游客到民族村寨进行乡村旅游的主要推力因素为"探索与发现"、"放松与提升"和"回忆与守望"等旅游需求;主要拉力因素为"乡村人文景观"、"乡村自然与生活"和"乡村历史文化"等旅游吸引力。最后提出保护传统民族文化景观,展现真实民族村寨;提升乡村休闲度假设施,满足游客深度体验;加强乡村旅游市场营销,促进城市居民出游等建议,希望能够见微知著为其他地区民族村寨乡村旅游的发展提供借鉴。

This paper mainly studies the rural tourism motivation of visitors to their native villages,taking PingAn village in Longsheng of Guilin as a case.On the basis of questionnaire survey,based on the theory of“push-pull”and the factor analysis method,quantitatively analyze the potential characteristics of the rural tourism motivation to the of PingAn village.The results show that the main push factors of visitors to their native villages for rural tourism are“exploration and discovery”,“relax and ascend”and“memories and watch”;main pull factors are“rural cultural landscape”,“rural nature and life”and“village historical and cultural.”Finally put forward the following suggestions:to protect traditional national culture landscape,show real national villages;Promote rural leisure facilities,satisfy tourists depth experience;Strengthen the rural tourism marketing,and promote the city residents to travel.Hope for providing some reference for better developing of PingAn village,and also hope to be able to provide some suggestions of rural tourism development for other areas.