浙江图书馆“岁‘阅’如歌”4·23图书馆之夜案例策划与实施

Planning and Implementation of Lifelong,Joyful Reading Activity on the World Reading Day in the Zhejiang Library

2017年4月23日,浙江图书馆开展了"岁‘阅’如歌"4·23图书馆之夜文化活动。一系列以弘扬优秀传统文化为主题、倡导全民阅读为目的的活动的成功举办,提升了人民群众的文化自觉、文化自信,取得了良好的社会效益,探索了新时期开展阅读推广活动的新方法、新模式。系列活动的亮点主要有:活动主题鲜明,内容丰富,形式多样;策划与宣传同步进行,实现全媒体宣传;社会力量共同参与,文化惠民品质提升;充分利用时空,打造图书馆文化"夜生活"。

T he Z hejiang Library held a series of cultural activities u nder t he name of Lifelong Reading on t he WorldReading Day,which aimed to spread excellent traditional cultures and promote nationwide reading.The activities helpedto increase people’s cultural awareness and self-confidence,achieve favorable social benefits and explore new ways andpatterns to promote reading in the new era.Some of the highlights of the activities were a clearly-defined activity theme,substantial contents and various forms,simultaneously conducted planning and publicity,including all-media publicity,participation of social forces and improved cultural qualities,a good management of time and space,hence creating asuccessful Library Night.