“最忆乡愁·至美瑞安”4·23活动案例解析

A Case Study of Reading Activities in Rui'an on the World Reading Day

"书香瑞安,全民阅读",倡议读者每天坚持读书,让读书成为一种生活方式和精神追求,让读书学习成为瑞安社会新风尚,同时,在全市形成"人人爱读书、人人有书读、家家飘书香"的阅读氛围。自2017年4月23日全民阅读节启动仪式以来,各项活动有序展开,其中瑞安名人乡贤篇——孙诒让、瑞安话乡音篇——瑞安鼓词、瑞安故事乡闻篇——民间素材、瑞安节日传统乡风篇——读端午在内的"最忆乡愁·至美瑞安"系列活动深受读者欢迎,并在全市掀起阅读热潮。

The activity of Book-loving Rui’an,Citywide Reading encouraged readers to keep on reading every day,making reading a lifestyle and spiritual pursuit and a new social trend in Rui’an;at the same time,to develop a favorableatmosphere under which everyone loves reading and reads regularly.Since the launching of the World Reading Dayceremony on April23,2017.each activity went as planned,including Rui’an Celebrity:Sun Yirang,Rui’an dialect,Rui’anstories,and Rui’an traditional festivals.The activities,under the name of the sweetest nostalgia and the most beautiful Rui’an,were well received by readers,and boost a reading fashion in the city.