以招生目标受众需求为导向的中外合作办学招生宣传方案探索

Target Audience Demands Oriented Enrolment Propaganda Scheme for Sino-foreign Cooperatively-run Education

基于中外合作办学招生宣传现状的分析，提出以招生目标受众需求为导向，以“五强化一目标”为特征的中外合作办学招生宣传方案。通过调整宣传方式和重点减轻招生咨询的工作量，达到提升中外合作生源质量和办学品牌的目标。方案历经招生实践，已取得了良好的效果，具有推广价值。

Based on the analyses of current enrollment propaganda in sino-foreign cooperatively-run education,this paper presents a target audience demands oriented enrollment propaganda scheme for sino-foreign cooperatively-run education,which can be summed up as the Five Enhancements and One Goal.By adjusting thepropaganda ways and relieving the enrollment consultation workload,the goal to improve the enrollment qualityand school brand of sino-foreign cooperatively-run education can be achieved.The practice shows that the proposedenrollment propaganda scheme yields good effects and should be popularized across the country.