浅析消费主义影响下的儿童文学——以杨红樱畅销儿童小说为例

An Analysis of Children's Literature under the Influence of Consumerism——A Case Study of Yang Hong-ying's Best-selling Children's Novel

社会的发展以及电子媒体技术的进步改变了传统文化的传播方式,儿童文化消费的需求也不断增长。杨红樱是中国当代儿童文学作家的中非常重要的一位,以消费主义的理论来看,她的作品创作快、出版时间短;主角都是一些个性张扬的"不完美"的孩子;作品大多进行商业化包装和宣传。在这个消费主义盛行的时代,作家与出版商如何把优秀的文化作品呈现于文化市场,老师及家长如何引导儿童选择优秀的儿童文学作品是一个需要进一步讨论的重要课题。

The development of society and the progress of electronic media technology have changed the traditional mode of cultural transmission,and the demand for children's cultural consumption has increased.Yang Hong-ying is a very important one in contemporary Chinese children's literature writers.In the theory of consumerism,(a)her works are created quickly and published for a short time;(b)the protagonists are the"imperfect"children who are advertised;(c)most of the work is commercially packaged and advertised.In this era of consumerismprevailing,writers and publishers knowhowto put excellent cultural works in the cultural market,furthermore,and teachers and parents know how to guide children to choose excellent children's literature are an important topic that needs further discussion.