符码与元语言:媒介文本意义生成的符号学阐释

Code and Meta-language:the Semiotic Interpretation of the Media Texts' Meanings

运用符号学理论考察传播问题是当前传播研究中的一个热点现象,符号学本质是意义之学,将符号学理论运用到传播研究中,主要揭示媒介文本意义是如何生成的。符码与元语言作为符号学当中的两个核心概念,属于符号文本意义的构成规则范畴,决定符号文本意义的规则称之为"符码",而符码的集合称之为"元语言"。在传播研究中,"符码"与"元言语"既是生成媒介文本意义的符号规则,也是人们解释媒介文本意义的符号资源。将"符码"与"元言语"引入到传播研究中,可以实现传播研究一个新的理论转向。

The essence of semiotics is the study of meanings,therefore,using semiotic theory to study the issues in communication is to reveal how the meanings of media texts are generated. As core concepts of semiotics,code and meta-language belong to the category of rule formation for the generation of media text meanings. The rules that decide media texts' meanings are called 'codes' and the set of codes is referred to as 'meta-language'. In the study of communication, 'codes' and 'meta-discourse' are both semiotic rules to generate media text meanings and semiotic resources to interpret the meanings. The introduction of 'codes' and 'meta-discourse' may lead to a new theoretical direction in the study of communication.