基于用户需求的科技期刊微信公众号平台构建——以《国际检验医学杂志》微信公众号为例

Construction of WeChat Public Platform Based on User Needs:A Case Study of International Journal of Laboratory Medicine

介绍了《国际检验医学杂志》基于用户需求构建科技期刊微信公众号平台的实践经验,包括根据需求对订阅号和服务号进行选取,根据用户需求优化和开发微信公众号的服务功能,通过与相关公司的合作更好地满足读者碎片化的阅读需求,以及通过建立通讯员队伍、找准热点等方式提供有吸引力的原创内容。指出基于用户需求设计和建立的微信公众服务号帮助该学术期刊扩大了在医学检验从业人员中的影响力,旨在为科技期刊构建微信公众号平台提供新的思路。

This paper introduces the practical experience of the construction of WeChat public platform of science and technology periodicals based on user needs,including how to choose between subscription number and service number,optimize and develop the service function of WeChat public number,how to provide attractive original content through the establishment of the team of correspondents and identifing hot spots and other ways.Based on user needs,it designs andestablishs the WeChat public service platform to help expand the journal's influence in medical laboratorians,and has laid a solid foundation for subsequent operations of WeChat public platform.