摘要
出现于我国上世纪八十年代的观光农业，经过九十年代的迅速发展，到今天已经成为旅游的热门项目。本文从全域旅游的视角出发，通过深度访谈和问卷询问的方法，对稷山县板枣种植业的发展现状以及其在转型升级过程中存在的优势、劣势、机会、威胁等加以梳理和剖析，在此基础上，又针对相应问题从政府和农户经营者两个层面出发，提出了解决路径并对其未来发展前景进行了展望。
Tourism agriculture was produced in the80s of last century,in the rapid development in90s,has become a popular tourist projects at this time.This paper from the perspective of global tourism,through in-depth interviews and questionnaire inquiry,the development status of jujube planting in Jishan county and the jujube planting industry in the process of transformation and upgrading of existing strengths and weaknesses,opportunities and threats are combed and analyzed,on the basis of this,and according to the Jishan jujube tourism in the development of corresponding problems from two levels of government and farmers of operators,proposes relevant solutions and prospects for the future development of Jishan jujube tourism is prospected.
作者
乔岚
隋鑫
QIAO Lan;SUI Xin(Shenyang normal university, institute of tourism management, Shenyang 110000, China)
关键词
全域旅游
板枣观光业
发展路径
稷山县
Global Tourism
Jujube Tourism
Development Path
Jishan County
