学术期刊与新媒体融合营销研究

The Marketing of Academic Journals by Media Convergence

互联网时代,传统期刊的内容传播方式发生了巨大的改变,学术期刊受众面小,传统经营方式成本高,其竞争力会逐渐减弱。对此部分学术期刊做出了与新媒体融合的尝试,但是效果并不理想,因此本文引入网络整合营销4I原则,对学术期刊与新媒体融合经营给出建议。

With the development of new technology,the way of spreading journal content has experienced a significant change.The competitiveness of academic journals is gradually weak than before due to high operating cost and less audiences.Some academic journals are spread by using new media but the effect is not satisfied.Therefore,the Network Integrated Marketing of4I will be used to promote the marketing of academic journals by media convergence.