构建具有贵州地域文化特色的体育赛事品牌设想及策略研究

Research on Brand Design and Strategy of Sports Events with Guizhou Regional Culture

采用文献资料与对比分析等方法,从贵州地域特色文化入手,分析了构建具有贵州地域文化特色体育赛事品牌的设想及策略。研究认为:贵州体育赛事产业的发展应以构建具有贵州地域文化特色体育赛事品牌为主线,把握"一个定位,两个结合,三个层次,四个视角"的发展战略,把打造具有贵州地域文化特色的体育赛事品牌作为社会经济发展的一种战略性选择。

Through the method of literature and comparative analysis,based on the cultural analysis of Guizhou regional characteristics,this article analyzes the geographical and cultural characteristics of Guizhou in order to build a sports brand vision and strategy.According to the research,the sports industry development of Guizhou Province should be based on geographical and cultural characteristics,and grasp the following development strategies-“one position,two combinations,three levels,four perspectives”.To create a regional cultural characteristics of Guizhou sports brand for social and economic development should be regarded as a strategic choice.The purpose of this article is to provide a development perspective for the development of Guizhou sports events and sports industry.