互联网+行业相关市场界定的困境及应对

The solutions to the Challenges of the Internet + Industry Related Market Definition

互联网+行业的双边市场属性、产品免费、弱价格性、数据获取难等特点,对通行的相关市场界定方法——假定垄断者测试(SSNIP)提出了挑战。为此,应明确模糊化处理原则的适用条件及范围,加强供给替代分析,引入技术创新、产品表现等因素在市场界定中的作用。

Attributes of bilateral market,products for free,weak prices,data acquisition difficulty and other characteristics of Internet+industry challenge the prevailing market definition method-the hypothetical monopolist test(SSNIP).The application conditions and scope of the principle of fuzzy treatment should be clearly defined,and the role of the supply of alternative analysis,the introduction of technological innovation,product performance and other factors in the market definition should also be strengthened.