摘要
为了解消费者对汽车外观设计各细节要素的关注程度,以消费者对汽车外观设计的兴趣点为研究对象,通过专家访谈,汽车外观设计兴趣点问卷调研等方法,获得消费者对汽车外观设计细节要素的主要关注点为前大灯组、前进气格柵、侧进气口及雾灯、侧身腰线、后尾灯组。
The purpose of this paper is to understand the consumer's attentionto the details of the car exterior design.Through the expert interview and thequestionnaire experiment of the interest point of automotive design,we get the maininterest point of consumers for the details of automotive design,including headlights,grille,side air inlet and fog lights,taillights,waistline.
出处
《设计》
2017年第17期15-17,共3页
Design
关键词
汽车外观
消费者兴趣点
感性工学
automobile exterior
the interest point of consumer
Kansei engineering
