浅析洛阳城市形象传播

A Brief Analysis on the Transmission of Luoyang's City Image

城市形象是城市竞争力的核心部分,进行科学有效的城市形象定位,能够改善整个城市的未来经济发展道路,从而使城市发展进入正轨,对于城市经济的发展、竞争力的提升有着举足轻重的意义。本文将从洛阳城市形象传播入手,从城市形象相关概念入手,探析洛阳城市形象传播的要素,进而达到本研究的目的。

City image is the core part of the urban competitiveness.Carrying on the scientific and effective urban image positioning can improve a city's future path of economic development,which makes urban development go into the right track,and has important significance for the development of urban economy and the ascension of urban competitiveness.Starting from the transmission of Luoyang's city image and the concepts related to city image,this article explores the elements of the transmission of Luoyang's city image,in order to achieve the purpose of this study.