融媒体时代综艺节目主持传播文化空间的自觉构建

Intuitive Construction of Host's Communication in Cultural Space during the Age of Media Convergence

中国的电视媒体是宣传和弘扬中华优秀传统文化的重要阵地,综艺节目则是寓教于乐的最好呈现方式。但纵观21世纪以来我国电视媒体的综艺节目,大多以引进海外版权为主,节目同质化严重,且以制造娱乐为主,缺少文化内涵,这体现了主持传播主体文化自觉和文化自信的缺失,也体现了主持传播主体对中华民族传统文化把握的不足。随着融媒体时代的到来,各媒体陆续发挥其积极向上的导向价值和引领作用,自觉创建了一系列弘扬传统文化的优秀综艺节目,为主持传播主体搭建了文化展示空间,进行互动传播,产生了积极的影响。依托吉尔特·霍夫斯塔德的五个维度理论,从文化自觉、文化自信等几个视角,对节目主持传播文化空间的自觉构建加以阐述,试图对融媒体时代节目主持传播创建优质的文化类节目提供借鉴。

China’s TV media is an important position to promote and carry forward the excellent traditional culture of china.But since twenty-first Century,China’s TV media variety shows are intended to introduce overseas copy-right.Most of the programs are similar to each other,aiming to entertaining the audience without any cultural connotation,which also reflects hosts’poor cultural self-consciousness and confidence and weakness in traditional Chinese culture.With the arrival of the era of media convergence,the value orientation and the leading role of the media continue to play its positive role,consciously creating a series of excellent variety show to carry forward the traditional culture.This paper,based on Geert Hofstader’s theory of“Five Detentions”,depicts the self-construction of the communication space in terms of cultural self-consciousness and cultural confidence,aiming to propose positive suggestions to the creation of excellent cultural programs in media convergence era.