我国体育上市公司成长性研究——基于互联网时代下体育企业B2C电子商务模式分析

基于互联网思维以及电子商务发展的大环境,以数据举证、文献总结和逻辑推理为主要方法,分析了体育企业B2C电子商务模式的内涵及其分类,并从价值创新的角度剖析B2C电商模式的价值创新与价值传递的主要构成要素,认为目标客户、顾客价值、赢利模式是电商模式的核心要素,建议电子商务模式下体育企业应该通过流量来锁定目标客户、通过产品来体现顾客价值、通过平台来传递价值,最终实现企业与客户双赢的局面。

Based on the thinking of the Internet and e-commerce development environment,to data proof,literature review and logical reasoning as the main method,analyzes the meaning and classification of sports enterprise B2C e-commerce mode,and from the point of view of value innovation analysis of main elements of the B2C e-commerce model of value innovation and value transfer,that the target customers,customer value,profit model is core business model elements,suggest that electronic commerce mode of sports enterprises should flow through to target customers,through the product to reflect customer value.Through the platform to deliver value,finally realizes the enterprise and customer win-win situation.