摘要
龙狮运动是中国传统体育项目,承载着博大精深的中国传统文化,是中华民族最鲜活、最生动的历史资源和文化遗产。文章运用文献资料法、专家访谈法、调查法等研究方法,对体育社会化的概念进行研究并在此基础上提出舞龙舞狮运动社会化的概念。通过对龙狮运动社会化发展的价值进行分析,分别从管理社会化、组织活动社会化、竞赛社会化等角度探讨舞龙舞狮运动社会化的推广策略。
As traditional Chinese sport events,dragon and lion dances bears the broad and profound Chinese traditional cultures,theyare the most fresh and vivid historical resources and cultural heritages of the Chinese nation.Using the methods of literature review,expert interview,investigation and so on,the paper puts forward the concept of dragon and lion dance socialization based on theconcept of sport socialization.Through the analysis of the value of the dragon and lion sports socialization development,the paperdiscusses the marketing strategy of dragon and lion dance sports’socialization respectively from the management socialization,socialgroup activities and social competitions.
作者
赵天姿
Zhao Tianzi(Basic Teaching Department , Gilin Tourism University, Guilin Guangxi 541006,China)
出处
《武术研究》
2017年第9期83-85,共3页
Wushu Studies
关键词
舞龙舞狮
社会化
推广策略
Dragon and lion dances
Socialization
Promotion Strategy
