科技期刊的刊网融合出版传播新模式——以《中国肿瘤临床》为例

A New Spreading Mode of Science and Technology Periodicals by Merging Publication with Internet: A Case Study of Chinese Journal of Clinical Oncology

对于科技期刊而言,唯有创新方可生存。在媒体融合背景下,传统科技期刊的生存环境与数年前相比发生了颠覆性的变化。在互联网和大数据环境下,从内容到发行,从广告再到运营,传统纸刊均面临严峻的挑战。挑战伴随着机遇,科技期刊从业者亟待竭力创新,与时俱进。以《中国肿瘤临床》期刊为例,从刊网融合出版传播的实践出发进行分析,旨在为科技期刊刊网融合发展之路积累经验并提供新的思路。

For science and technology journals,only innovation can survive.In the context of media integration,the environmentof traditional science and technology journals has changed dramatically compared with that years ago.In the Internetand large data environments,traditional publication is facing serious challenges,ranging from content to advertisingand operation.Challenges often come with opportunities,and technical journals need to keep pace with the times.Thispaper takes Chinese Journal of Clinical Oncology as an example to analyze the practice of the Internet and publishmerging,aiming to provide some new thoughts.