农村后光网时代大数据建立及市场的销售转型研究

Research on big data creation and market sales transformation in the rural post-optical-network age

农村光网的普及和整村团购带动了农村通信市场迅速发展,但经过反复扫村、炒店后,销售效果愈来愈不明显,M公司农村销售工作陷入困境。为了更好地掌握市场渗透情况,了解潜在目标客户,顺应互联网时代,更新营销手法,彻底解决"后光网时代"农村市场营销工作上的"一无两不"现象,研究人员深入农村市场调研,以村为单位建立农村市场空间库,融入资源管理系统,在代理商层面建立线上线下营销模式,让农村的销售工作更上一个台阶。

The popularity of optical network in rural areas and the whole-village group purchase make a rapid development of rural communication market,but after the repeat sales,the sales of M Company in the rural area get into trouble.In order to better grasp the market penetration,understand the potential target customers,comply with the internet age,update the marketing gimmick and completely solve the problems in the post-optical-network age in the rural area,the researchers went into the rural area to make in-depth market research,established the rural market space database and integrated the data into the resource management system.The online and offline marketing mode is established at the agent level,which makes the sales better.