新媒体时代粉丝群体认同的生成机制研究--以鹿晗效应为例

Research on Generation Mechanism of Fans Group Identity in New Media Era——Take the Lu Han Effect as an Example

新媒体时代的粉丝为偶像带来了不容小觑的经济效益、社会效益和文化效益,而在追星的过程中,粉丝们收获了满足感、群体归属感,以及自我意识的实现。本文以鹿晗的粉丝"鹿饭"为例,从仪式观角度分析了新媒体传播语境下"鹿饭"交往活动模式的特征以及粉丝群体认同的生成机制,从而在一般意义上解读其亚文化的传播特征。

The fans of new media era brought enormous social benefits,uncountable economic interests and cultural influence.But in the process of chasing stars,fans get their sense of fulfillment and belonging,also the realization of self-awareness.Using the theory of ritual view,this paper takes Lu Han's fans called'Lu Fan'as an example,analyzes their interaction patterns and the formationmechanism of the group identification among fans,so that we can summarize the characteristics of subculture communication in the general sense.