共享经济视角下零售业采购“结盟”机制研究

Study on Purchasing “Alliance” Model in Retailing Industry under the Perspective of Sharing Economy

"互联网+"新时代,共享经济悄然影响着零售业的商业模式,引领着零售业的创新和转型。基于共享经济视角,在对共享经济内涵、共享经济模式、联合采购模式等理论综述的基础上,设计了零售业采购结盟运行模式。该模式可共享客户,提升零售联盟价值;共享物流,降低零售商物流运作成本;共享库存,提升零售商顾客服务效率。

In the new era of“Internet Plus”,sharing economy is quietly influencing the business mode of retailing industry and pushing its innovation as well as transformation.From the perspective of sharing economy,this paper expounds the relevant theories concerning the connotations of sharing economy,sharing economy mode,joint purchasing mode,etc.,and designs a purchasing alliance mode for retailing industry.This mode enables customer sharing,thus enhance the value of retailing alliance;and it enables logistics sharing so as to lower the cost of logistics for retailers;it also enables inventory sharing,helping improve customer service efficiency in retailing industry.