985高校图书馆微博影响力评价与比较实证研究

An Empirical Study on Evaluation and Comparison of 985 Project University Libraries Micro-blog Impacts

文章首先甄选出3项一级指标、20项二级指标,构建高校图书馆微博影响力评价指标体系,并运用因子分析法和聚类分析法对32所985高校图书馆微博影响力进行分析。结果表明:图书馆微博影响力绝大部分因素可以通过互动性指标、灵活性指标、覆盖度指标和吸引力指标表示;图书馆微博发展水平不均衡;低影响力图书馆微博较多;两极分化比较严重;32所985高校图书馆微博影响力水平可以分为强度领先型、强度落后型、综合领先型、综合中等型和综合落后型5类。

This paper first selects three primary indexes and20secondary indexes,establishes a university librarymicro-blog impacts evaluation index system,and then makes analysis32985project university libraries micro-blogimpacts using the factor analysis and clustering analysis methods.Results show that most of the factors affectingthe library micro-blog impacts can be expressed through interactive index,flexibility index,coverage index andattractiveness index;the development levels of library micro-blogs are unbalanced;many of library micro-blogs possesslow impacts;polarization of the micro-blogs seems serious;impacts of32985project university libraries micro-blogscan be divided into the overwhelmingly leading type,overwhelmingly laggard type,comprehensively leading type,comprehensively medium type and comprehensively laggard type.