信息设计的社群逻辑

The community logic in information design

以"社群"方式理解用户,可以将信息设计实际上的"物本"诉求转化为真实意义的"人本"诉求,用社会的视角去考量用户被物欲掩盖的主观能动性,进而以价值理性衡量其在设计中的重要意义;可以将抽象概念的"用户"转化为拥有共同价值观的社会单位,由此能够以客观的方式去分析他们的需求,从而为他们提供更为人性化的价值服务。产品意识的延展,使信息设计的美学标准内涵具备了更丰富的意义——从简单的"用",到共同的"创造",由此"如何构建互动的社群关系"已成为信息设计的核心问题。要构建这样的社群关系,我们需要理解用户的"自我"观,以及如何围绕这一共享式的"自我"观去实现产品的价值诉求。

Researching the user on“Community”thinking can turn the object-oriented appeals to people-oriented onesand find the user’s subjective initiative from social perspective,and then use the value rationality to measure itssignificance.Furthermore,it can turn the“user”from an abstract concept to a kind of social unit with the commonvalues.Thus,we are able to analyze their real demand in the more objective way,which allows us to provide morehumanized service for them.With product-conscious extension,the connotation of aesthetic standards of informationdesign has richer meaning,which means mutual creation rather than simple“use”.Accordingly,how to construct aninteractive community has become a gist in information design.In order to attain that,we need to understand the user's“self”concept and realize the value design by focusing on such a shared“self”concept.