互联网背景下旅游产业的演化与发展:技术驱动视角

Research on the Evolution and Development of Tourism Industry in the Internet Era from the Technology-driven Perspective

作为产业演化的内在动力,技术从多重维度驱动旅游产业的演化与发展。纵观三次产业革命时代旅游产业发展与演化的轨迹,旅游产业在技术驱动下发展成为重要的产业门类,并在第二次产业革命时期表现出标准化和工业化的特征,以互联网为重要技术基础的第三次产业革命推动着旅游产业的社会化发展。互联网通过产品、企业以及产业3个层面驱动旅游产业的社会化,这一过程既是技术驱动旅游产业内部各要素演化的过程,也是驱动旅游产业转型发展的过程。旅游企业及旅游业主管部门要主动融入互联网,以互联网助推企业竞争优势的获取和旅游产业的转型发展。

As the internal driving force of industry evolution,technology drives the evolution and development of tourism industry from multiple dimensions.Throughout the track of development and evolution of tourism industry during the three different industrial revolution eras,it can be seen that the tourism industry,driven by technology,has become an important industry,and that it showed the characteristics of standardization and industrialization during the second industrial revolution period.The third industrial revolution,with Internet as an important technical basis,promotes social development of the tourism industry.The social development of tourism industry is driven by the Internet from three di mensions,namely,products,enterprises and industry.And the development process can be explained as both tourism industry's interior fac tors'evolution and industry transformation and development.The tourism enterprises and its competent department need to integrate into the Inter net and to use the Internet to enhance the competitiveness and transformation of tourism industry.