摘要
在互联网时代下,一度盛行的需求为导向的商业模式正走向衰败,而以供求关系作为主导地位的网络式商业模式和价值创造正日益兴起。针对这种现状,本文基于资源拼凑的视角对商业模式创新进行理论分析。首先对商业模式创新和资源拼凑概念进行描述,然后从价值创造的载体、方式和思维逻辑三个方面对商业模式创新分别进行讨论。最后对全文进行总结并对未来进行展望。
In the Internet era,the demand driven business model that once was in vogue is heading for decline,and thebusiness model and value creation based on the supply and demand oriented network are rising.In view of this situation,this paper makes a theoretical analysis of business model innovation based on the resource patchwork.First of all,the concept of business model innovation and the concept of"patchwork of resources"are described.Then,the business model innovation is discussed from three aspects of the carrier,mode and thinking logic of value creation.Finally,the main idea is summarized and the outlook for the future is made.
作者
陈芮
Chen Rui(Xinjiang University of Finance & Economics, Urumqi Xinjiang 830012)
出处
《山东纺织经济》
2017年第10期49-52,共4页
Shandong Textile Economy
关键词
互联网时代
商业模式创新
资源拼凑
internet era
innovation of business model
resource patchwork
