摘要
所谓的新零售,讲的是线上线下的融合,形成新的消费和生活模式。文章将从业绩增长模式"(店内集客+线上互动+引流线下+精准营销+离店销售+导购服务)×数据资产"来进行分析。
The so-called new retail is the integration of Online and Offline to form the new consumption and new mode of life.The essay will analyze development from the traditional retail to new retail through the performance growth model“(amassing the customers within the store+the interactive of online+drainage of offline+precision marketing+sales of leaving store+sales guide service)*data assets”.
作者
王素梅
李潘坡
程振锋
WANG Su-mei;LI Pan-po;CHENG Zhen-feng(Xingtai Polytechnic College, Xingtai, Hebei 054035, China)
出处
《邢台职业技术学院学报》
2017年第4期53-55,共3页
Journal of Xingtai Polytechnic College
关键词
传统零售
新零售
增长模式
traditional retailing
new retail
growth model