基于业绩倍增模式的传统零售到新零售的发展

The Study of Development from Traditional Retailing to New Retail Based on the Performance Growth Model

所谓的新零售,讲的是线上线下的融合,形成新的消费和生活模式。文章将从业绩增长模式"(店内集客+线上互动+引流线下+精准营销+离店销售+导购服务)×数据资产"来进行分析。

The so-called new retail is the integration of Online and Offline to form the new consumption and new mode of life.The essay will analyze development from the traditional retail to new retail through the performance growth model“(amassing the customers within the store+the interactive of online+drainage of offline+precision marketing+sales of leaving store+sales guide service)*data assets”.