摘要
"成衣定制"作为产业新经济在河北省地区还属于起步阶段,而在经济发达地区发展迅猛,越来越受到消费者的青睐。定制化与品牌化"互补式"发展有利于我市中小服装企业走出企业困局,符合我市服装产业发展定位和产业布局。
As a new industrial economy,"Ready-to-wear customization"is still in the initial stage in Hebei province,but it develops rapidly in the developed areas and become more and more popular with consumers."Complementary"development of customization and branding is beneficial to the small and medium-sized clothing enterprises in our city to get out of the enterprise dilemma and meet the development orientation and industrial layout of our municipal clothing industry.
作者
孙超
周福芹
SUN Chao;ZHOU Fu-Qin(Xingtai Polytechnic College,Xingtai, Hebei 054035, China)
出处
《邢台职业技术学院学报》
2017年第4期76-78,共3页
Journal of Xingtai Polytechnic College
关键词
成衣定制
品牌化
产业布局
ready-to-wear
branding
industry layout