中国传统艺术在旅游产品设计中的运用研究——以扬州剪纸为例

On the Application of Traditional Chinese Art in the Tourism Product Design——take Yangzhou Paper-cut for an Example

剪纸与旅游产品的结合实现了民族艺术的传承,也开创了旅游产品本土化的双赢局面。文章从扬州旅游产品发展现状和扬州剪纸艺术的特点出发,探索融入扬州剪纸艺术的扬州旅游产品设计开发新思路,以期对民间艺术文化的传承和地方旅游产品的开发有所启示与借鉴。

The combination of paper-cut and tourism products is win-win for both the inheritance of folk art and the localization of tourism products.Based on the development of Yangzhou tourism products and the characteristics of Yangzhou paper-cut,this paper explores the new ideas of designing and developing Yangzhou tourism products----Yangzhou paper-cut,to offer some reference and inspirations for the inheritance of folk art and the development of local tourism products.