山东省国内旅游客源市场空间结构研究

Research on Spatial Structure of Domestic Tourism Source Markets of Shandong Province

本文分析了山东国内旅游客源市场份额分布情况,发现山东省一级客源市场相对稳定,省内游客的比重快速增长,二级市场比重有所下降,三级市场份额有所增加。通过计算地理集中度指数、ADod指标,发现山东省客源市场集中程度高,且吸引半径较短,旅游市场的稳定性不足。在此基础上,指出山东省国内旅游客源市场空间结构的主要问题和开发的相应对策。

This article analyzes the Shandong source market share of domestic tourism,and find that the primary market isstable,the proportion of local tourist increased rapidly,the proportion of secondary market is declined,the third has a sustainedgrowth.By the geographic concentration and,the result shows that the spatial centralized degree of domestic tourist source marketis high,the attractive radius of tourist destination is short and the tourism market space structure clustering is volatility.Based onthe analysis above,the corresponding measures and suggestions are given to promote the rapid development of domestic tourism ofShandong Province,which could be the references for the development of regional tourism decision.