体育消费背景下武术套路的市场化推广分析

On the Market-oriented Development of Wushu Routine under the Background of Sport Consumption

武术套路市场化发展是新形势下武术发展的必由之路,文章根据武术套路的基本特征和功能将武术套路市场分为竞技武术套路赛事市场、大众武术套路技术输出市场以及社会团体武术套路表演市场,并在分析各市场化构成要素的同时探讨了武术套路市场化发展的可行之处,最终构建出武术套路的市场化发展路径,以期为武术套路的市场化发展提供理论基础和借鉴依据。

The market-oriented research is the inevitable course under the new circumstances.According to the basic characteristics and functions of Wushu routines,this paper classifies the Wushu routine into three categories:the market of competitive Wushu routine games,the market of public Wushu routine technique output and the market of social organizations performance.This paper also analyzes the market component factors of Wushu routine,meanwhile,discusses the feasibility of Wushu routine market-oriented development,finally the development path is constructed in order to provide a theoretical basis for the future development of Wushu routine.