我国毽球运动赛事冠名现状与产业化发展模式构建

Research on Construction of Development Mofel of Shuttlecock Sport Industry

毽球运动在我国各地非常盛行,开展的非常广泛,男女老少参与的人数较多,形成了一个庞大的潜力消费市场。我国开展的各种毽球运动赛事很多,得到冠名与赞助的主要是临时性的,缺少长期冠名与品牌效应,没有产业化发展战略。形成毽球运动赛事与各种产品相结合的运营方式,构建出产业化发展模式,才是使各种产品与毽球运动赛事形成互利互惠共同良好发展的途径,才能促使我国这一民族传统体育文化品牌更好地走向世界。

Shuttlecock is very popular all over the country,the number of men,women and children,the number of people,the development are very extensive,forming a huge potential market needing to be developed.Through the literature review,this paper uses literature,comparative analysis and interview method to analyze and study the scale,operation mode,sheng products and related industry development of shuttlecock sports events,for a good development of the development of the shuttlecock in the formation of industrial scale,to form a cultural brand.