VR技术与广告传播的融合应用研究

Applied Research of the Fusion of VR Technology and Advertising Communication

论文在VR技术的定义和相关原理的基础上,对VR技术在广告传播中的融合应用以及其可能遭遇的问题进行分析,同时并对VR技术、广告传播和消费者在具体的传播过程中的融合问题进行思考,对新技术语境下广告传播与消费者之间的关系形成新的认识。

Based on the definition of VR technology and the related principles,the application of VR technology in advertising communication and the problems that it may encounter are analyzed.Meanwhile,the fusion of the VR technology,advertising communication and the consumers is pondered so as to form a new understanding of the relationship between advertising communication and consumers in the context of the new technology.