我国邮轮入境游的市场分析与研究

China's Inbound Cruise Market Analysis and Research

针对当前国内邮轮出入境市场失衡的现状,介绍当前我国邮轮旅游市场发展现状并剖析导致邮轮出入境市场失衡的深层次原因,借鉴国外成熟市场的发展经验,对未来我国邮轮入境游市场的发展趋势做前瞻性分析,并在此基础上提出发展我国邮轮入境游市场的关键路径和相关措施建议。

According to the current situation of domestic cruise inbound market imbalance,the paper introduces the current status of the development of cruise tourism market in China and analyzes the reasons that lead to cruise inbound market imbalances.Learning from the development experience of foreign mature market,and making prospective analysis of the future development trend of China's cruise inbound market,on the basis of these,the paper puts forward the key the development path of China's cruise inbound market and related measures.