基于用户需求细分的产品形态群化设计

Product Form Grouping Design Based on Users Requirements Subdivision

面向特定产品形态原型的多样化设计目标,提出用户需求细分表及产品形态群化的概念,并对两个概念进行定义和表达。以用户需求细分表为模板获取用户需求细分信息,以KANO模型为依据判定用户需求细分信息类型及相应权重,并在此基础上完成用户需求细分信息群组化,即基本型需求群组、期望型需求群组和兴奋型需求群组。依据用户需求细分信息群组,定义产品形态群化的3种概念模型,并给出产品形态群化的流程模型。最后以电热水壶为例验证方法和流程的可行性。

Based on a variety of design goals for pattern prototypes of specific product,the concepts of user requirements subdivision table and product form grouping were presented,defined and expressed.The user requirements subdivision table act as a template to obtain user requirements subdivision information while the KANO model determines the types of it and the corresponding weights.On this basis,the user demand subdivision information grouping,namely the basic requirements group,the performance requirements group,the attractive requirements group are completed.Based on the user requirements subdivision information group,the three conceptual models of product pattern grouping are defined,and the process model of product form grouping is given.Finally,the electric kettle is used as an example to verify the feasibility of this method and process.