传统文化元素在中式品牌服装设计中的创新应用研究

Innovative Application of Conventional Cultural Elements to Chinese Brand Costume Design

本文阐述了中国传统文化元素在服装艺术中的价值体现,同时又对我国当前中式服装的发展现况做出具体分析,并结合当下服装的审美特点和消费者的喜好,提出中国传统文化元素在中式品牌服装当中的应用方法,以期能为中式服装品牌的设计提供参考性建议。

On the basis of a specific analysis made of current development of Chinese-style costumes together with contemporary consumers'flavor and aesthetic tastes after a discussion on the values of traditional Chinese cultural elements in clothing art,some methods were proposed on the application of these elements to the design of costumes of that style with a purpose to offer some references for the design of such wear.