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重庆自然博物馆文创产品研发的需求指标测定 被引量:1

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摘要 在"互联网+"经济新态势和"一带一路"战略背景下,文章从经济学的角度构建KANO满意度模型,测定文创产品研发中的需求指标,对区分旅游纪念品与文化创意产品提出探讨,解决重庆自然博物馆文创产品的受众对于产品需求的细分,以及提升受众的满意度问题,全力满足顾客的基本型需求,努力满足顾客的期望型需求,争取满足顾客的魅力型需求,打造具有魅力品质的核心产品。
作者 赵笛
机构地区 重庆自然博物馆
出处 《现代商业》 2017年第27期146-147,共2页 Modern Business
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二级参考文献21

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