期刊文献+

重庆自然博物馆文创产品研发的需求指标测定 被引量:1

下载PDF
导出
摘要 在"互联网+"经济新态势和"一带一路"战略背景下,文章从经济学的角度构建KANO满意度模型,测定文创产品研发中的需求指标,对区分旅游纪念品与文化创意产品提出探讨,解决重庆自然博物馆文创产品的受众对于产品需求的细分,以及提升受众的满意度问题,全力满足顾客的基本型需求,努力满足顾客的期望型需求,争取满足顾客的魅力型需求,打造具有魅力品质的核心产品。
作者 赵笛
机构地区 重庆自然博物馆
出处 《现代商业》 2017年第27期146-147,共2页 Modern Business
  • 相关文献

二级参考文献21

  • 1CHANG Cheng Chih, CHEN Pei-Ling, CHIU Fei-Rung. Application of neural networks and Kano's method to con tent recommendation in Web personalization[J]. Expert Systems with Applications, 2009 ( 36) : 5310-5316.
  • 2YANG Ching-Chow. The refined Kano's model and its application[J]. Total Quality Management, 2005, 16 (10) 1127-1137.
  • 3CHEN Chun-Chih, CHUANG Ming-Chuen. Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design[J]. Internation al Journal of Production Economies,2008(114) :667 681.
  • 4LI Yanlai, TANG Jiafu. An integrated method of rough set,Kano's model and AHP for rating customer require- ments' final importance[J]. Expert Systems with Applications, 2009,36 (3) : 7045-7053.
  • 5YANG Ching-Chow. The refined Kano's model and its ap plication[J]. Total Quality Management & Business Excellence,2005,11(10) : 1127-1137.
  • 6CHEN Long-Sheng, Cheng-Hsiang. C Kano model: a novel approach for discovering attractive quality elements [J]. Total Quality Management & Business Excellence, 2010,11(21): 1189-1214.
  • 7CHEN Ling-Hsiu, KUO Ying-Feng. Understanding elearning service quality of a commercial bank hy using Kano's model[J]. Total Quality Management & Business Excellence, 2011,1 (22) :99-116.
  • 8RAQUEL Florez-Lopez,JUAN M Ramon-Jeronimo. Man aging logistics customer service under uncertainty:an inte grative fuzzy Kano framework[J]. Information Sciences 2012(202):41-57.
  • 9KANO N. Attractive quality and must-be quality[J]. The Journal of Japanese Society for Quality Control, 1984,41 (2) :39-48.
  • 10BERGER C. Kano's methods for understanding customer-defined quality[J]. Center for Quality Management Journal,1993,2(4):3-36.

共引文献65

同被引文献6

引证文献1

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部