高校思想政治教育“微平台”的建设策略

Strategies for Constructing Ideological and Political Education WeChat Platform in Colleges and Universities

高校思想政治教育的微信公众平台,已经成为大学生思想政治教育的新阵地、新载体和新途径。高校思想政治教育"微平台"在应用定位上是一种隐性教育方式,是一种面对面的直接教育方式,也是一种开放的教育方式,有利于提升大学生思想政治教育的效果与质量。高校思想政治教育"微平台"的建设,主要应采取以下策略:一是丰富推送内容,实现微思政大容量;二是搭建互动平台,实现线上线下融会贯通;三是创新话语形式,运用媒体话语增强教育效果;四是坚持精准定位,以特色和风格提升平台影响力。

The WeChat Public Platform of Ideological and Political Education has become a new position,new carrier and new approach of Ideological and Political Education in colleges and universities.From the aspect of application location,the public platform is a kind of education way with covertness,directness and openness and it is good for improving the effect and quality of Ideological and Political Education for students.The construction of the electronic platform should mainly adopt following strategies:Firstly,It needs to enrich the content through WeChat pushing and to achieve the high capacity of Ideological and Political Education.Secondly,it’s necessary to set up the interactive public platform in order to realize the integration from Online to Offline.Thirdly,Innovating the form of discourses and strengthening the educational effect by using media discourses is essential.Finally,It is important to insist on precise localization and enhancing the influence of the electronic platform by characteristics and unique styles.