浅析高校官方微信平台建设对当代大学生思想政治教育的重要性

A Brief Analysis on the Importance of the Construction of the Official WeChat Platform in Colleges and Universities to the Contemporary College Students' Ideological and Political Education

目前微信公众平台在高校思想政治教育中发挥的作用逐渐显现,但还有很多高校对官方微信公众平台的建设和管理仍然刚刚起步。本文通过对微信的特征和在校大学生对微信公众号的使用现状分析,提出高校微信公众平台的实施策略,对推动今后高校学生思想政治教育工作新局面起到借鉴作用。

At present,the role of WeChat public platform in ideological and political education in higher education institutions is gradually emerging.However,there are still many colleges and universities that have just started the construction and management of the official WeChat public platform.By analyzing the characteristics of WeChat and the status quo of the use of WeChat public account by the undergraduates,this paper puts forward the implementation strategy of the WeChat public platform in colleges and universities,hoping to play a reference role in promoting the new situation of the ideological and political education for college students.