异质性社会偏好视角下的捐赠行为差异

Differences of Donations in the Perspective of Heterogeneous Social Preferences

在复杂性社会治理中,异质性群体合作水平与社会偏好有相关性。通过设计具体的捐赠实验对照研究,集体倡议者比个体倡议者对于群体合作更具深刻的影响力,可以尽可能地排除其他要素的干扰,使行为群体中的带动效应保持稳定的演化趋势。以异质性社会偏好的视角分析捐赠行为的差异性,对于提供复杂性社会的治理决策有积极意义。

In the governance of a complex society,the level of cooperation between heterogeneous groups is related to social preferences.By designing a specific donation experiment and carrying out a comparative study,it is found that collective advocates have a more profound influence on group cooperation than individual advocates,and can eliminate the interference of other factors as much as possible to keep the driving effect in the behavior group stable.Analyzing the differences of donation behaviors from the perspective of heterogeneous social preferences is of positive significance for providing governance decisions in a complex society.