游学教育的认知与市场开发——基于江西252名大学生的调查分析

Study Tour Cognition and Development:A Survey of 252 University Students in Jiangxi Province

随着人们物质生活水平的提高,游学成为兼"旅游"与"学习"重要载体的教育教学活动。高校大学生是国内游学教育市场的主要消费群体,探讨大学生对游学教育的认知与游学市场的开发有着重要的现实意义。采用实地问卷调查与网络问卷调查相结合的形式,对江西252名大学生游学教育的了解情况、偏好和影响因素等进行调查分析,运用Excel和SPSS统计软件整理分析相关数据,并提出搭建大学生游学网络平台、开设"游学文化"公选课、打造旅游景区大讲堂、成立高校游学联盟等游学市场的开发路径。

With the improvement of people’s standard of living,study tour is emerging as an important teachingactivity integrating“traveling”and“learning”.University students are a major consumer group in the domestic studytour education market.It is of great practical significance to explore the university students’cognition of study toureducation and the development of study tour market.This paper conducts a survey by means of field work and networkquestionnaire among Jiangxi university students,using Excel and SPSS statistical software to organize and analyzerelevant data,analyzing252college students in Jiangxi of the understanding,preferences and influential factors ofstudy tour education,proposing a“study tour culture”public course,university study tour alliance,university studentstudy tour network platform and scenic area lecture hall as market development path.