博物馆文创产品开发的理念与原则——以四川三苏祠博物馆为例

Concepts and Principles on the Development of Cultural and Creative Product for Museums——Take Sichuan Sansu Temple Museum for Example

本文在对案例比较分析的基础上,探讨博物馆文创产品开发的思路和方法,总结出强调视觉元素表现、重视教育功能延伸、倡导审美趣味提升的理念,和突出符号意味、注重沟通效果、强调方式方法的原则。意在推动对博物馆文创产品的开发与设计,探讨文化传播的有效路径,以期对本领域的研究与发展形成积极的现实意义和应用价值。

This essay discusses the method of the development of cultural and creative product for museums on the base of case comparative analysis,to summarize concepts of emphasizing the visual elements expression,attaching importance to the extension of educational function,enhancing aesthetic appreciation,and principles of prominent symbolic meaning,communication effects and creative methods.This Research aims at pushing the development of cultural and creative product for museums,discussing the effective paths of cultural communication,in order to form a positive practical significance and application value to the research and development of the field.