马拉松跑步鞋的包装优化设计

Optimum Design of Marathon Running Shoes Packaging

随着全国马拉松赛事的飞速增长,马拉松跑步鞋在未来的需求将会大大的增加,因此对于包装盒的优化设计也不容忽视,应积极设计独特新颖的包装。本文首先阐明普通跑步鞋和马拉松跑步鞋性能的区别,然后从包装结构、造型和装潢三方面分析目前马拉松跑步鞋包装的不足,最后针对这些不足,提出自己的一些解决优化方法。通过对马拉松跑步鞋的包装盒优化设计,进一步优化了包装盒内部和外观,有利于减少材料的消耗,拉近与购买者的距离,同时给初跑者一些警示,从而使包装更加个性化、人性化。

With the rapid growth of the national marathon competition,the demand of marathon running shoes will increasingly grow in the future.As far as optimization design of box,it is not allowed to ignore either and should actively design packaging that is unique and novel.Firstly,this paper clarified the performance difference between the common running shoes and marathon running shoes.Secondly,analyzed the packing shortage of marathon running shoes from three aspects:packaging structure,model and decoration.Finally,aim all these shortages,some optimization methods are proposed to solve them.Through the optimization design of marathon running shoe box,the interior and exterior of box is further optimized,help to reduce the consumption of materials and reduce the distance with buyers.At the same time,that gives runners some necessary warnings so as to make the packaging more individuation and human nature.