当代湘绣艺术的包装设计——以“梅兰竹菊”创意湘绣包装设计为例

Packaging Design of Contemporary Embroidery Taking “Mei Lan Zhu Ju” Creative Embroidery Packaging Design as an Example

传统湘绣包装尺寸大,不易携带,包装盒使用完缺乏再生功能。"梅兰竹菊"水晶绣产品称之为"书架上湘绣",它以湘绣为元素,以古典书装为形态展示,不仅轻、薄、小巧,方便携带,摆放自如。而且设计增添了产品浓厚的文化创意,清新别致。可随意存放于书架一角,也是一道书架美景。

Traditional Xiang embroidery packaging size,not easy to carry,the use of packaging lack of regeneration function.'Mei Lan bamboo chrysanthemum'crystal embroidery products called'bookshelf ShangXiangXiu',it is embroidered as the element,with classical books for the form of display,not only light,thin,compact,easy to carry,placed freely.And the design adds a strong product of cultural creativity,fresh and chic.Can be stored in a corner of the shelf,but also a beauty bookshelves.