网购产品包装设计的新思考

The New Way of Thinking about Online Product Packaging Design

近年来,伴随着电子商务的蓬勃发展,网购也逐渐成为人们生活中不可或缺的一个部分。然而在作为网购商品的保护衣——网购产品包装却没有得到相应的重视,既不利消费者对产品的认同,也不符合当下低碳环保的设计理念。鉴于此,本文从网购产品的概念和特点谈起,分析了当下网购产品包装设计的不足,并提出了有着针对性的建议和措施。

In recent years,along with the vigorous development of e-commerce,online shopping has gradually become an indispensable part of people's lives.However,as the protective clothing of online shopping goods,product packaging of online shopping didn't get the attention.It is bad for consumer to recognize the product,and not good for design concept of low carbon environmental protection.In view of this,this article from the concept and characteristics of online products,analyze the disadvantages of current online product packaging design,and has the corresponding suggestions and measures.