标志设计的创意语境

The Creativity Context of Logo Design

当今激烈的市场竞争、随着社会科技的发展而不断激化,标志的应用领域已经起到空前的广泛,那么作为品牌形象视觉语言的核心部分——标志(英文简称:Logo),显然成为企业文化与经营理念的重要核心部分,是企业文化的高度浓缩;图形创意是任何设计的第一要素,它不受民族区域、语言、文字上的限制、将以独特的设计语境进行信息传递的重要元素,标志的图形创意是设计师对视觉符号的理解和认知度,其中蕴含着民族的理念、地域性、产业文化差异、个人修养和审美品质的完全体现;遵循美的法则、以创意为先驱通过简洁的图形语言去诠释特定的信息功能。

With the development of technology and increasingly fierce marketing competition,LOGO has been unprecedentedly widely used in most industries.As the key part of visual language of brand image,LOGO also plays a core and condensed part of Corporate Culture and Business Philosophy.Creative graphics is the first element of design,which can’t be limited by nations,regions,languages and characters,communicating messages through unique design contexts.Creativity of graphic logos reflects designers’understanding and perception of visual symbols,containing national concept,regional and cultural difference,personal accomplishment and aesthetic quality,while following the principle of beauty and creative concept to interpret specific information.