马家窑彩陶典型装饰纹样在包装设计中的应用

The Application of Typical Decoration Pattern from Majiayao Painted Pottery in Package Design

现代消费市场中,产品的包装设计已经成为消费者购买意向中的一项重要决定因素。本文主要从造型、功能、消费者心理这三个方面研究马家窑典型装饰纹样在包装设计中的应用,并结合案例探讨应用方法与应用价值,分析了马家窑陶瓷纹饰的特点和内涵,探讨马家窑陶瓷纹饰在包装设计应用中的基础条件、价值和原则,并为兰州百合干包装提供了一种包装设计。

In modern consumer market,one of important critical factors for customer purchase intention is the product package design.This passage mainly analyzes the application of typical Majiayao painted pottery decoration pattern in Package Design from molding,function and customer psychology three fields.At the same time,it discusses about the application method and value with practical case,and explains the feature and content on Majiayao painted pottery.