“互联网+”时代高校校园媒体融合发展的研究

"Internet Plus" Era of Integration and Development of Campus Media

在"互联网+"时代,海量信息的产生将极大地改变人们的生活和思维方式。高校校园媒体在"互联网+"时代面临着更多的机遇和挑战。2016年的全国高校思想政治工作会议强调,要加强互联网思想政治工作载体建设。因此,高校相关部门应该通过更新传播理念、变革管理体制、提升业务队伍、试水商业化运营、寻求外部合作,积极探索校园媒体的融合路径,不断提高宣传思想工作的实效性。

In the"Internet plus"era,mass production of information will greatly change people's way of living and thinking.Campus media faces in the"Internet plus"more opportunities and challenges of.In2016,the National Conference on Ideological and political work stressed the need to strengthen the construction of Internet Ideological and political work carrier.Therefore,the relevant departments of colleges and universities should by updating ideas,change management system,enhance the business team,test the commercial operation,to seek external cooperation,and actively explore the integration path of campus media,and continuously improve the effectiveness of propaganda and ideological work.