摘要
从课程需要与行业需求出发确定本案例选题为"网购童装顾客满意度分析";针对研究内容,进行学生参与的原创性案例编写准备,包括问卷设计和调查;利用Execl和SPSS软件进行数据分析,完成案例编写。
Considering the requirements of curriculum and industry,this case study selected a topic of"customer satisfaction analaysis of online purchasing of children's garments".Aiming at the research contents,students participated in the innovative case preparation,including the questionnaire design and survey.The case was subsequently compiled based on the Excel and SPSS data analysis.
作者
马芳
MA Fang(Department of Textile and Garments, Hebei University of Science and Technology, Shijiazhuang, 050018,China)
出处
《教育教学论坛》
2017年第51期114-116,共3页
Education And Teaching Forum
基金
2017年河北省专业学位案例(库)建设项目"服装生产过程组织与管理"案例库
项目编号:KCJSZ2017084
关键词
教学案例
网购童装
顾客满意度
teaching case
online purchasing of children's garments
customer satisfaction
