如何提高石油销售企业营销管理水平

How to Improve the Marketing Management of Petroleum Sales Enterprises

随着市场竞争的加剧,营销观念逐渐为各行的经营管理者深入认知。特别是以销售为企业主体业务的石油销售企业,更是在营销业务拓展方面不予余力。但新时代新矛盾,基于当前竞争白热化的形势,各家石油销售企业的营销管理也都不同程度地暴露出一些问题。

With the aggravation of market competition,the concept of marketing gradually deepens the cognizance of managers in all walks of life.In particular,sales of oil sales business as the main business enterprises,but also in marketing business development will not spare.However,the new contradictions in the new era are based on the current situation of intense competition and the marketing and management of various oil sales enterprises have also exposed some problems to varying degrees.